Yield
FuzzPop Workshop
Milwaukee, WI
Creative Direction and Lighting Design: Daniel Murray
Design and Fabrication: Matthew Connell and John Kowalczyk
Sound Design: Brian Nielson
Fabrication: Drew York, Joe Lino, Jasper Huber, Sara Bott, Anja Sieger, Amanda Evans
Developed with additional support from: Milwaukee World Festival, Inc., Herzfeld Foundation, Astor Street Foundation, Heil Family Foundation, and Wilson Family Foundation
Pro Tip
There are three ways to experience Yield - Get in line to walk through the center or once in the Serenity Garden, bypass the line and walk around the corn on the creek side. For a more accessible route, stay on the cement pathway and view the installation from afar.
Inside the Installation
Materials: wood, steel, plastics, LEDs, multi-channel audio system
Yield stems from our team’s shared Midwestern memories of getting lost in fields of corn as children – being dwarfed by the height of the stalks, the seemingly infinite expanse of the fields, the sound of the wind, and the sharp touch of the leaves. Yield makes that familiar experience otherworldly.
Yield extends the narrative world of ICOR Laboratories first established with FuzzPop Workshop’s Deep Lake Future. In this world, rapid ecological change has prompted scientists to undertake desperate experiments for survival.
By the numbers: Yield is 36’ in diameter and is composed of 192 stalks of corn, over 2,300 leaves, 57,600 LED pixels, and over 15,000 ft of cable.
Yield’s light and soundscape combines individually addressable LEDs with a multi-channel sound system allowing light and sound to move through space for an immersive experience.
Due to its scale, Yield had to be constructed in an abandoned school auditorium to program the light and sound sequences.
Artist Bio
FuzzPop Workshop
FuzzPop Workshop is a Milwaukee-based multimedia production studio. From light installations to inflatable sculptures to full-blown immersive worlds, FuzzPop creates experiences that make the local otherworldly. The studio’s first immersive experience, Deep Lake Future, opened in Milwaukee in 2023 at Var Gallery. FuzzPop’s large-scale multi-disciplinary work brings together sculptors, painters, engineers, lighting designers, filmmakers, composers, set designers, performers, digital artists, and more. Past partners have included Milwaukee Summerfest and Joy Engine.
